Cómo solucionar el problema "Amazon lamenta que algo haya ido mal".

We’ve all been there: You’ve spent weeks researching the perfect product, or perhaps you’re a professional seller preparing for a massive inventory update. You click “Add to Cart” or “Save Changes,” and instead of a confirmation, you are greeted by a picture of a cute dog and the frustrating message: “Sorry, Something Went Wrong on Our End.” 🐾

Whether you are a casual shopper or a power seller, this error is a digital brick wall. It’s particularly agonizing during high-stakes moments like Prime Day or a limited-edition PS6 drop. While the dogs are adorable, the underlying technical glitch is not. If you are seeing this repeatedly, it’s rarely just “Amazon’s fault”—it’s often a sign that your network environment, IP reputation, or browser fingerprint has triggered Amazon’s sophisticated security alarms.

What Is the “Amazon Sorry Something Went Wrong” Error?

The “Sorry, Something Went Wrong on Our End” error is Amazon’s generic failure message. While it might appear to be a simple “oops” on Amazon’s side, this error is more than just a technical glitch. Often, you’re greeted by an image of a cute dog, which is why this error page is affectionately (or perhaps frustratingly) referred to as the “Dogs of Amazon” page within the e-commerce community.

La lógica detrás del perro

Although the message states the problem is on Amazon’s end, the issue is usually far more nuanced. Amazon employs one of the world’s most advanced Web Application Firewalls (WAF) to detect and block suspicious activity. Here’s what might really be going on when you encounter the dog:

• Solicitud de rechazo: Amazon’s server may have received your request, but it flagged it as “malformed” or “suspicious,” triggering the error. This could happen due to a variety of reasons such as improper headers, invalid request parameters, or unusual traffic patterns.
• Activador de seguridad: If your connection profile (which includes your IP address and browser fingerprint) closely resembles patterns associated with bots or malicious actors, Amazon’s security systems will flag it and prevent further access. This can happen even if you’re simply browsing normally, especially if you’re using a VPN, proxy, or an IP that’s been flagged.
• Retraso o sobrecarga del servidor: Occasionally, the issue could be caused by a real, local server lag or overload on Amazon’s side. However, given Amazon’s robust AWS infrastructure, this is quite rare and usually happens only during high-traffic events like Prime Day or Black Friday.

Common Causes of the “Amazon Sorry Something Went Wrong” Error

To resolve this issue, it’s crucial to first pinpoint the cause. Here are the primary reasons why you might be continuously seeing the dreaded puppies on Amazon:

1. Sobrecarga del servidor de Amazon

During massive sales events or high-traffic periods (like Prime Day), even Amazon’s powerful infrastructure can experience temporary overloads. However, if others can access Amazon while you can’t, it’s not likely a server-side problem. In such cases, the issue is likely on your end.

2. Conexión de red inestable

A “jittery” or unstable internet connection can result in incomplete data packets, causing Amazon’s security systems to flag the connection as suspicious. This disruption can lead to the “Something went wrong” error due to incomplete data being sent.

3. Restricciones regionales

Certain products or features on Amazon are only accessible in specific regions. For instance, trying to access a UK-only deal from a US IP might not trigger a simple “Not available” message but rather the more generic “Something went wrong” error. Amazon will block access to certain content based on geolocation.

4. Frecuencia excesiva de solicitudes

Las solicitudes frecuentes, como actualizar la página varias veces en un periodo corto (por ejemplo, 20 veces en un minuto) o tener muchas pestañas de Amazon abiertas, pueden hacer saltar las alarmas. Este comportamiento puede parecer similar al de ataques DDoS o bots de web scraping, lo que puede llevar a Amazon a limitar o bloquear tu acceso.

5. Cookies o extensiones obsoletas

Old cookies and cached data can conflict with Amazon’s updated website code, leading to errors. Additionally, browser extensions like Price Trackers or Auto-refresh tools can trigger Amazon’s anti-bot shields, resulting in the dreaded error message.

6. IP Reputation & Flagging (The “Silent Culprit”)

If you’re using a cheap VPN or a low-quality proxy service, you might be sharing an IP address with hundreds or thousands of other users. If just one of those users attempts to scrape Amazon, the entire IP pool can get flagged, causing your connection to be blocked or restricted.

7. Huella digital del navegador

Amazon tracks your browser fingerprint, which includes factors like your canvas rendering, fonts, and OS version. If your browser fingerprint is inconsistent with your IP address (e.g., you’re browsing with a UK IP, but your time zone is set to Beijing), Amazon’s security system will flag your session as suspicious and display the error page.

8. URL no válida

This issue is often overlooked, especially when users click links from external blogs, deal sites, or third-party tools. These links may point to expired product pages, deprecated endpoints, or malformed URLs. Instead of displaying a clear “Page Not Found” error, Amazon sometimes responds with the generic “Sorry, something went wrong” message when it cannot properly resolve the request.

9. Versión anticuada del navegador o de la aplicación

Using an outdated browser or an old version of the Amazon app can lead to compatibility issues with Amazon’s modern scripts and APIs. When your software can’t correctly process required JavaScript or security headers, Amazon may interpret the request as incomplete or malformed—resulting in the same error page.

10. Problemas de pago o de cuenta

Aunque se trata con menos frecuencia, los problemas a nivel de cuenta también pueden desencadenar este error, especialmente durante el proceso de pago o las actualizaciones de cuenta. Las tarjetas de crédito caducadas, los métodos de pago no verificados o los indicadores de cuenta no resueltos pueden hacer que Amazon bloquee silenciosamente el flujo de la transacción, mostrando el error genérico en lugar de una advertencia de pago detallada.

How to Fix the Amazon “Something Went Wrong” Error (Step-by-Step)

If you keep seeing the “Amazon sorry something went wrong” message, don’t panic. In most cases, the issue can be resolved by following the steps below—starting from quick fixes to advanced solutions.

Paso 1: Comprobaciones básicas (soluciones rápidas que resuelven la mayoría de los casos)

Antes de entrar en cambios técnicos, descarte las causas obvias.

Comprobar el estado del servidor de Amazon

Utiliza herramientas como DownDetector para confirmar si Amazon está experimentando un outage regional o global. Si muchos usuarios informan de problemas al mismo tiempo, la mejor solución es simplemente esperar.

Compruebe su red y actualícela

Restart your router or switch networks (Wi-Fi ↔ mobile hotspot). A fresh IP assignment from your ISP can instantly resolve temporary routing issues.

Borrar caché y cookies

Las cookies antiguas de Amazon pueden entrar en conflicto con el código actualizado del sitio. Borra la caché del navegador y las cookies relacionadas con Amazon para forzar una sesión limpia.

Pruebe el modo Incógnito / Privado

El modo incógnito desactiva las extensiones y utiliza un entorno de cookies nuevo.

Si Amazon funciona aquí, es probable que el problema esté causado por una extensión o por datos almacenados en el navegador.

Paso 2: Reducir comportamientos sospechosos y solucionar problemas de compatibilidad

Amazon supervisa de forma agresiva los patrones de uso anómalos.

Frecuencia de solicitud inferior

Cierre las pestañas innecesarias de Amazon, detenga las herramientas de actualización automática y evite actualizar páginas repetidamente en poco tiempo.

Actualizar o cambiar de navegador o aplicación

Asegúrate de que tu navegador o la aplicación de Amazon están totalmente actualizados.

Si el problema persiste, prueba con otro navegador (por ejemplo, cambia de Chrome a Firefox) para descartar conflictos de compatibilidad.

Verificar los datos de pago y de la cuenta

Durante el pago, las tarjetas caducadas, los métodos de pago no verificados o las advertencias de cuenta pueden activar silenciosamente la página de error en lugar de un mensaje de pago claro.

Paso 3: Solucionar problemas de URL, región y localización

Estos problemas son comunes, pero a menudo se pasan por alto.

Pruebe con una URL de Amazon diferente o limpia

Si ha hecho clic en un enlace de un sitio de terceros, es posible que la URL esté obsoleta o no sea válida.

Manually navigate to the product or section directly from Amazon’s homepage instead.

Utilice un proxy localizado para los sitios regionales de Amazon

Si accede a Amazon UK, DE o JP desde otro país, utilice un proxy que coincida con la región de destino.

Mismatched IP locations often trigger Amazon’s security filters.

💡 Consejo profesional: Utilice la red global de OkeyProxy para cambiar instantáneamente entre Más de 200 países, ensuring your IP always matches your target Amazon marketplace to avoid regional blocks. 🌍✨

Paso 4: Huella digital del navegador y optimización de la privacidad (usuarios avanzados)

Para vendedores, usuarios de automatización o compradores frecuentes:

Personaliza la huella digital de tu navegador

Asegúrese de que su zona horaria, idioma, sistema operativo y ubicación IP son coherentes.

Los navegadores antidetección como AdsPower o Dolphin ayudan a alinear estas señales y reducir el riesgo.

Paso 5: Póngase en contacto con el servicio de atención al cliente de Amazon (último recurso)

Si nada de lo anterior funciona, el problema puede ser específico de la cuenta.

• Iniciar sesión desde un dispositivo o red limpios
• Contactar directamente con el Servicio de Atención al Cliente de Amazon
• Pregunte si su cuenta, método de pago o actividad reciente están restringidos

Esto es especialmente importante si el error aparece sólo durante el proceso de pago o los cambios de cuenta.

Solución avanzada de problemas para usuarios avanzados y vendedores

If you are a professional—running a dropshipping business, scraping price data, or managing multiple seller accounts—the basic “refresh and clear cookies” advice won’t work.

Por qué falla su configuración actual

Many users think a simple VPN or a Data Center Proxy is enough. It isn’t. Amazon’s security system is designed to identify and block data center IP ranges (like those from AWS or cheap VPN providers). When you use these, you aren’t “hidden”; you are literally waving a red flag that says “I am an automated user!”

Proxies para centros de datos frente a proxies residenciales

For Amazon, the type of IP you use is the difference between success and a permanent “Dog Page.”

How OkeyProxy Eliminates Amazon Errors 🛡️

OkeyProxy provides the “Gold Standard” for Amazon operations. By using our Rotación de apoderados residenciales, you are assigned an IP address from a real person’s home.

• Evitar los escudos WAF: Because our 150M+ IPs are residential, Amazon’s Web Application Firewall treats your request like any other shopper.
• Acceso localizado: Need to see the Amazon DE dashboard from the USA? Switch your OkeyProxy location to “Germany” and access the site without regional blocks.
• Persistencia de la sesión: Nuestra Proxies residenciales estáticos allow sellers to keep the same clean IP for months, preventing “IP Jump” triggers that lead to account verification loops.

Buenas prácticas para evitar futuros errores de Amazon

To avoid encountering the “Sorry, something went wrong” error in the future, follow these best practices that will not only fix the issue but also prevent it from recurring.

• Evite utilizar VPN gratuitas: Free VPNs might seem like a cost-effective solution, but they often come with hidden dangers. These services tend to sell your data and use shared, “dirty” IPs that are already blacklisted by Amazon. Always choose a high-quality, reliable VPN or proxy provider to ensure uninterrupted access.
• Alinee la huella digital de su navegador con su IP: Ensure that your browser settings match your IP location for seamless browsing. For example, if you’re using an OkeyProxy IP in New York, make sure to set your browser’s language to en-US and adjust your time zone to EST. Inconsistent data can trigger Amazon’s security measures, leading to errors.
• Caliente sus cuentas gradualmente: Avoid jumping straight into high-value purchases with a brand-new account. Amazon’s “New User” risk scoring system is highly sensitive and may flag you if you suddenly make a large purchase, especially if you haven’t built up a history of normal activity. Start by making smaller purchases and gradually increase your activity.
• Rotación inteligente de IP: Al raspar datos o realizar operaciones masivas, el uso de Rotación de apoderados residenciales le ayuda a evitar la detección y los bloqueos. Para la gestión de cuentas y el uso a largo plazo, confíe en los proxies residenciales estáticos para mantener una IP estable, que Amazon reconoce como actividad legítima del usuario.

Conclusión

The “Amazon sorry something went wrong” error is a symptom of a larger issue: Amazon no longer trusts your digital identity. Whether it’s a browser conflict or an IP that has been flagged as “suspicious,” you need a clean, professional environment to get back to business.

By clearing your cache, managing your browser fingerprint, and—most importantly—switching to high-trust Residential Proxies from OkeyProxy, you can bypass the “Dogs of Amazon” and get back to what matters: shopping and selling.

Don’t let a “Something Went Wrong” error stop your business. Consigue ahora IPs residenciales de OkeyProxy ¡y experimenta Amazon sin límites!